are one of the hottest trends in industry today!
companies are forming alliances as a competitive business development
activity and as a practical alternative to traditional financing. Corporate
partnerships can help leverage resources, expand market presence, provide
access to technology, and offer opportunities to diversify. Compared to
equity or debt financing, partnerships add credibility, marketing clout,
and a competitive edge.
of the difference in size and clout of potential partners, to be successful,
an alliance must help each partner leverage a particular resource or resources
to achieve their business goals. And, a strategic alliance must be managed
as a relationship - not as just another contract. The partners must have
compatible objectives, agree to share the risks, and be able to establish
a strong working relationship.
consider a strategic partnership? Can you attract a desirable partner?
And, most importantly, how can you ensure a successful relationship?
your company is considering a strategic alliance, currently negotiating
a deal, or already working with a corporate partner, Langer and Company
can inform and guide you. We offer expert, objective advice to large and
small companies on the critical success factors for finding and ensuring
a winning business relationship, and on the many pitfalls to avoid.
Depending on your company's requirements, we can provide assistance in the
of value to a potential partner
of a partnering strategy and plan
and cultivation of prospective partners
diligence on proposed partners
of partnership terms and conditions
alliance may be key to developing and sustaining your competitive advantage.
Langer and Company can help your company develop a successful strategic
© 2000, Langer and Company
Other Service Offerings:
The Strategic Partnering Process: An Executive Workshop
Assessing Your Business Concept